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Connecting & championing craft & design since 1999

Mission Vision & Values

Our Mission

Design-Nation creates a platform where exceptional talent can be discovered, supported and celebrated. We champion contemporary craft and design, creating opportunities for makers to develop their practice, grow sustainable creative businesses and reach new audiences and markets. Through our national membership and network, we connect people, share knowledge and help strengthen the sector.

Our Vision

A thriving, diverse and inclusive UK craft and design sector, where designers and makers are valued, supported and able to develop their practice, realise their ambitions and build sustainable creative careers.

Our Values

Our values guide how we work, the opportunities we create and the relationships we build.

Excellence, innovation and sustainability

We champion excellence, creative ambition and innovation in contemporary craft and design. We value skilled making, experimentation and responsible practice, supporting makers to develop work that responds to the world around us and contributes to a more sustainable future.

Diversity, inclusion and accessibility

We believe contemporary craft and design should be open to everyone. We work to reduce barriers, widen participation and create accessible opportunities and inclusive environments where different perspectives, experiences and approaches to making are recognised and valued.

Listening and responding

We listen to our members and the wider sector, valuing their experiences, knowledge and ambitions. We use what we learn to inform our decisions, shape our programmes and respond to the changing needs of makers and the sector.

People and learning

We value the talent, knowledge, skills and experience of our members, team, advisory group, partners and wider network. We encourage the sharing of ideas and expertise, creating opportunities for learning, development and exchange that help people and practices thrive.

Collaboration and partnership

We believe in the strength of working collaboratively. We build meaningful relationships across the craft and design sector, bringing people and organisations together to share knowledge, create opportunities, develop new ideas and achieve more collectively.

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