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Our History

The ongoing existence of Design-Nation and delivery of our activities has been made possible through the help of many supporters who continue to be advocates for celebrating the best of British craft, design and product. A flagship programme in our past was Eureka.

Inspired by the flash of inspiration, a moment in time that fuels the creative process, EUREKA was a Design-Nation key initiative in the UK that encourages retailers and manufacturers to commission our designers. Created to promote the unique abilities of our portfolio of creatives, it has connected them with retailers and manufacturers in tailor-made partnerships; joining together to form new ways of thinking, product and commissions which push innovation and forward thinking within British-based design and product.

Established in 2004 and running for five years, Eureka brought together designers and retailers across many disciplines including surface design, ceramics, glass, packaging and conceptual design. 28 designers were commissioned to design 40 products in the first five years of the Project. A new Eureka Collection has been unveiled in each year of the programme, culminating in annual exhibitions as part of London Design Festival and crowned by the prestigious Eureka Award. The exhibition created an opportunity to see the outcome of these innovative collaborations between designers, retailers and manufacturers.

Participating designers include: Afroditi Krassa, Alison Milner & Christiane Kersten, Aloof Design, Andrew Tanner, Ane Christensen, BDM Design, Chichi Cavalcanti, Ella Doran, Hannah Dipper & Robin Farquhar, Helen Yardley, Jackie Choi & Lloyd Choi, Jasper Startup, Jona Hoad, Julie Haslam, Katy Holford, Kay & Stemmer, Lucian Taylor, Mark Gabbertas, Massimo Fenati, Michael Ruh, Robert McEwan, Rock Galpin, Studiomama, Timorous Beasties and Tim Parsons.

Partner manufacturers and retailers have included Brintons Carpets, Broadway Silver, Castle Melamine, Christopher Wray Interiors, Clayworth Ceramics, Countryside Art, Crabtree & Evelyn, Davis Cash, Designers Guild, Edwin Blyde & Co,Fired Earth Interiors, Greenwich Village, Habitat, Heal’s, Hector Finch Lighting, Hopehurst Ltd, India 2000, Innermost, John Lewis, Neville Johnson Furniture, Paul Smith, Pollyanna China, Richards Sheet Metal, Royal Doulton, SCP, Southbank Centre Shop, The Conran Shop, TLC Ltd, W. Thompson, Watts Contemporaries, Wentworth Pewter and Wesley-Barrell.

Eureka has been supported by London Development Agency, Design Council, House & Garden, Laurent-Perrier,, Somerset House, Southbank Centre, The Pewterers’ Company, Telegraph Magazine.


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